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Liguria’s tourism boom: growing opportunities and international appeal

Liguria’s tourism boom: growing opportunities and international appeal

Liguria, the picturesque region along the Italian coastline, has been experiencing for the last two years a surge in the number of tourists, most of whom are driven to its capital, Genoa. As far as it can be observed, this growth is not without its complexities: a substantial rise can be especially seen during late winter and spring, a testament to the government’s strategic efforts to enhance its appeal beyond the traditional tourist season, diversifying and extending the region’s appeal throughout the year.